Migrating from Magento to Shopify Plus
Webla Digital
At some point, many businesses must confront the reality of ecommerce migration and replatforming. In today’s highly competitive landscape, ecommerce sales are expanding rapidly across the globe, growing from $5.5 trillion in 2022 to an anticipated $7.3 trillion by 2025. To keep pace with this demand, numerous ecommerce companies need to transition to a more scalable and powerful platform.
The platform you select for your ecommerce enterprise will directly influence your website’s uptime, user experience, scalability, and capacity for timely enhancements and modifications. If your platform fails to meet your business requirements, or if you find yourself dedicating excessive time and resources to maintain your current site, it’s probably time to consider a change.
Ecommerce migration has traditionally been seen as an expensive and time-consuming endeavor. However, with the right plan and execution strategy, it doesn’t have to be. This guide will help you efficiently navigate the process of ecommerce migration and replatforming, setting your business on a path to continued success.
Magento was once a prevalent option for launching an eCommerce store, but it’s become evident that businesses can quickly outgrow the platform and face numerous constraints. As a rather intricate platform with limited support and frequent manual updates (which heightens the risk of negatively affecting sales if something goes awry), it’s no longer a sensible choice for those with business acumen. Operating a successful self-hosted ecommerce store typically necessitates an in-house team. Opting for Magento without an internal development team would be unwise.
Regardless of the motivation for transitioning to Shopify, it’s crucial to manage your Shopify to Magento migration appropriately.
For those with budget constraints or who simply prefer to handle the process themselves, our Shopify migration experts have provided a comprehensive overview of the entire procedure and the steps to follow when transitioning from Magento to Shopify.
Theme Migration
Magento and Shopify Plus operate on distinct frameworks, making it impossible to simply transfer the theme by dragging and dropping. The theme on Shopify must be recorded. Meanwhile, a Shopify Plus theme tends to be more cost-effective than a Magento theme.
During the migration process from Magento, it’s essential to guide the client’s website through a UX and design procedure to optimize the value of the migration investment.
Data Migration
Migrating from Magento to Shopify Plus is generally considered to be a challenging process. While the two platforms handle data differently, aligning the variables and transferring the information enables a seamless transition. Most data fields, including customer information, can be moved, but transferring passwords is not an option.
Attempting to do so could expose plain-text passwords and potentially compromise customer data. Instead, this is an ideal opportunity to contact your customers, inform them about your new website, and request their passwords. Properly executed migrations can significantly improve the user experience when switching platforms.
Code Migration
Due to the differing structures of the two platforms, transferring custom-designed code is not as straightforward as simple copying and pasting. Instead, focus on the ultimate purpose of the functionality and develop it directly within Shopify. This approach allows stores to iterate and improve existing features and performance.
App Migration
Thanks to Shopify Plus’s extensive network of business partners, a ready-to-use solution is always available when migrating an extension. In the rare case that no app store option fulfills the necessary connectivity and functionality requirements, custom packages can be created.
Search Engine Optimization
Search engine optimization (SEO) is a vital technique for increasing organic traffic and, consequently, generating a significant number of conversions. Migrating to a new platform presents various challenges, with SEO being a primary concern.
Being aware of how Google and other search engines perceive migrations enables you to preserve or even boost your organic presence.
Redirects
Implementing a comprehensive 301 URL redirect strategy is crucial. Before setting up the new Shopify Plus store, ensure that Google not only transfers ranking power to the new URL but also redirects customers who have bookmarked links to the appropriate page.
Enlisting Expert Assistance for Your Magento to Shopify Plus Migration
Webla guarantees a seamless migration process from beginning to end. Additionally, we educate your team on how to fully utilize the Shopify platform and offer the best solutions, growth strategies, and services to help you optimize your traffic, customer base, and revenue. Want to migrate your e-commerce brand, feel free to contact our Shopify experts.
